Sofia Lindqvist
Customer Success
Sofia runs onboarding and profile audits for local businesses, specializing in citation health, NAP consistency, and GBP completions.
PROFILE OPTIMIZATION3 min read
The 12-Point Google Business Profile Optimization Checklist
From primary categories to photo cadence — the twelve profile elements that consistently separate fully-optimized listings from forgotten ones.
July 5, 2026 · 3 min read
CITATIONS & DIRECTORY7 min read
Local Citations and NAP Consistency: The Foundation of Local Visibility
Inconsistent business information across the web silently erodes your local rankings. Here is how to audit, clean, and maintain perfect citation health.
July 26, 2026 · 7 min read
ANALYTICS & MEASUREMENT8 min read
Measuring Local SEO ROI: What Metrics Actually Matter
Rankings and traffic are vanity metrics. Here is how to measure the local SEO metrics that directly correlate with revenue and make data-driven investment decisions.
July 10, 2026 · 8 min read