CALL & CONVERSION ANALYTICS

Prove Your Profile Brings Real Customers

Calls, directions, website visits — the conversion actions your Google profile generates, surfaced as clean trends so you know what your local visibility is worth.

Start Tracking Free Read the Ranking Playbook

The six signals we surface

Sourced directly from Google Business profile insights — no number-swapping, no recording

Search views

How many customers found you in Google Search results

Maps views

Impressions from Google Maps browsing near your area

Call clicks

Tap-to-call actions taken directly from your profile

Direction requests

Customers who asked Google to navigate to your door

Website clicks

Visits driven from your profile to your own site

Business calls

Missed vs. answered call insights where Google provides them

Trends beat single numbers

Google shows you a performance screen; Happy Rank stores periodic snapshots per location so month-over-month movement becomes visible and reportable.

Connect early, keep history

Performance history builds from the moment your location connects and syncs. The earlier you start, the richer your before-and-after story when rankings improve.

Privacy-first by design

We surface aggregate actions Google attributes to your profile — never recordings, never personal customer data, no swapped phone numbers.

Frequently asked questions

What exactly gets measured?+

Your profile's conversion actions: phone call clicks, driving-direction requests, website clicks, plus search and Maps impressions. These come from Google Business Performance APIs and your profile's Business Calls insights where available.

How often is performance recorded?+

Happy Rank stores periodic analytics snapshots per location, so you build an ongoing trend line instead of guessing from whatever Google shows you today.

Do you show historical data from before I signed up?+

Snapshots start accumulating from when your location connects and syncs. Google's own APIs limit how far back raw performance data reaches, so the sooner you connect, the more history you build.

Is this a phone-call recording product?+

No. We surface the calls and conversion signals Google already attributes to your profile — no call recording, no number swapping, nothing that touches your customer conversations.